Inmar

Inmar's Top Webinar of the Year:

2014 Coupon Trends, Insights and Analysis

Join Inmar for a look back at 2014 coupon activity and a look ahead at what's coming for the promotion industry.

Presented by:
Susan Jones, Senior Director, Promotion Analytics
Andrew Coleman, Senior Analytics Lead, Promotion Analytics

In this webinar, Inmar Analytics, using data and trends analysis that incorporate shopper behavior research, coupon distribution and redemption data, digital promotion metrics and macroeconomic factors, will present data from the 2015 Inmar Coupon Trends Report and Inmar shopper behavior research. The program will examine critical topline coupon industry activity and coupon-related shopper behavior including:

  • How aggressive were marketers in terms of coupon distribution?
  • What happened with offer values and redemption periods? And, was there a pay off?
  • Which methods gained share of redemption? How did digital compare with paper?
  • What's motivating shoppers and how committed are they to coupons as a savings strategy?

In addition, the program will offer insights as to what is driving promotional decision-making, the influence of current strategies on shoppers and future implications for brands, retailers and shoppers.

This is Inmar's 27th year reporting out to the industry on the coupon activity and shopper response shaping the marketplace. Reserve your spot for this "must attend" presentation, now!

Attend the presentation most convenient for you:

Thursday, February 5
2:00p.m. - 3:00p.m.
Eastern Time
  Tuesday, February 10
2:00p.m. - 3:00p.m.
Eastern Time
Register Now ›   Register Now ›

The webinar is open to all interested parties, and there is no cost to attend.
 
 
 
Presenter Information
Devora Rogers, 
	Senior Director, Retail Marketing Insights

Susan Jones,
Senior Director, Promotion Analytics

Susan has been a member of the Inmar team for more than 19 years, holding a number of positions involving promotion consulting, operations and marketing as well as product management and development. A results-oriented leader with extensive experience in the development, marketing and delivery of consumer promotion solutions, Susan is highly skilled at translating strategic business and marketing plans into tangible, measurable results. In her present position, Susan is focused on improving the efficiency and effectiveness of clients' consumer-facing promotions.

Andrew Coleman, Senior Analytics Lead, Promotion Analytics

Andrew Coleman
Senior Analytics Lead, Promotion Analytics

Andrew Coleman is a self-described "ad geek" digital strategist and promotions evangelist with more than 15 years' experience in agency- and client-side roles. He is a passionate advocate for the use of data and analytics in marketing strategy, but still reveres the organic creative process, from brainstorm to breakthrough to production. At Inmar, Andrew serves as a key client resource for manufacturers seeking a holistic, integrated approach to their current paper- and digital-promotions strategy.

   

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