The Dollar Channel has demonstrated impressive growth in recent years. According to Inmar Analytics research, Dollar Channel sales increased 6.6 percent in 2017 compared to 1.3 percent for traditional supermarkets. Understanding the shoppers driving this growth will be critical for informing merchandising, shopper marketing, and promotion strategies.
This webinar unpacks findings of a special study conducted by Inmar which surveyed 1,200 respondents who had recently made a purchase in the Dollar Channel. Areas of focus include:
- Why do shoppers choose the Dollar Channel?
- What does a typical trip to a Dollar Channel store look like?
- What drives the purchase decisions of Dollar Channel shoppers?
- What categories are shoppers more or less inclined to purchase in the Dollar Channel?
- How are Dollar Channel shoppers using promotions and what are their preferences for accessing them?
The Inmar Analytics Team
Susan has been a member of the Inmar team for more than 23 years, holding a number of positions involving promotion consulting, operations and marketing as well as product management and development. A results-oriented leader with extensive experience in the development, marketing
In her current role, Brooke leads the charge mapping Inmar’s innovative and strategic solutions to impact client business challenges and empower brands and retailers to compete and win in today’s marketplace. With more than 20 years of marketing and manufacturing experience, Brooke is known for her leadership skills and strategic management capabilities. She has worked with a wide array of leading consumer product brands, managing a variety of highly successful product development and sales growth initiatives. Prior to joining Inmar, Brooke served as President and Chief Innovation Officer for Salem Baking Company, a Winston-Salem, North Carolina specialty and gourmet food company. She holds a B.A. in Communications and Journalism from Salem College.