How Borax Leveraged Influencer Marketing to Engage a New Generation of Buyers
This webinar will explore how Henkel N.A. and Collective Bias, an Inmar Company, collaborated to take advantage of this unusual usage occasion to generate even greater product awareness and engagement among this unexpectedly burgeoning audience. The program will examine how the two teams used influencer marketing -- including a variety of influencers, content-types
In addition to detailing the execution and results of the influencer campaign for
- An overview of the current state of influencer marketing
- Insight into how social media users respond to various types of content
intothe ongoing evolution of influencer marketing
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Ken is an expert in marketing, promotions, and shopper marketing and leads his company’s media, digital, shopper, promotions and merchandising teams. In this role, Ken focuses on building brand equity and driving business growth through multi-channel campaigns that leverage new technologies to solve consumer problems and enhance audience engagement throughout the path to purchase.
Brian has extensive experience in multi-media campaign development and execution, helping clients across a variety of categories, including OTC, Consumables, Grocery, and Beauty build their businesses. In his position at Inmar Collective Bias, Brian helps top brands understand how best to employ data captured from multiple sources such as POS, social listening, post-campaign analysis, market research, etc. to make strategic decisions informing their influencer marketing initiatives.