Inmar

Exploring the Not-So-Secret Lives of Shoppers

A Webinar Overview of Inmar's 2014 Shopper Behavior Study

Thursday, June 19 / 3:30 P.M. Eastern Time

Presented by:
Devora Rogers, Senior Director, Retail Marketing Insights
Nicole Steward-Streng, Manager, Shopper Insights

We asked more than a thousand adults about their shopping behavior and found they're using more technology, planning in greater detail, crossing channels with increased fluidity and using promotions with marked regularity. Things are changing in the economic ecosystem. And, you need to be aware.

Please join us for an hour-long discussion detailing these key trends and an assessment of findings from our most recent shopper study. The program will also spotlight three shopper segments with significant and growing influence in this transitioning marketplace: Millennials, Hispanic shoppers and shoppers with children in their household.

These are insights that will inform effective future engagement. You don't want to miss this webinar.


Shopper Behavior Study
Once you register, you'll receive this
shopper behavior infographic.

Those that attend the webinar will receive the full shopper behavior report.


Presenter Information
Devora Rogers, 
Senior Director, Retail Marketing Insights

Devora Rogers
Senior Director, Retail Marketing Insights

Devora is helping lead the development of Inmar Analytics shopper insights and behavioral consulting business units. With a thorough command of digital technologies, retail media and marketing, she brings a unique perspective to clients regarding omni-channel shopper engagement. Prior to joining Inmar, Devora was Group Director at Interpublic Group's Shopper Sciences where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase.

Nicole Steward-Streng, Shopper Insights Manager

Nicole Steward-Streng
Shopper Insights Manager

Nicole is a member of the Inmar Analytics team, bringing years of experience in social science and policy research to Inmar's quantitative shopper research. A certified Project Management Professional, she has a strong background in sociology/demography, survey development and project management after having worked previously as a senior insights analyst for Family Dollar and as a senior research analyst for Child Trends – a non-profit research organization. In her current role, Nicole supports client management and leads survey development and analysis. She holds a dual-MA in Sociology and Demography.

www.inmar.com | 855.815.2646 | learnmore@inmar.com

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